The SaaS Growth Playbook - Free

The last ten years I’ve been building a 1,200 slide growth playbook on how to grow and scale a recurring revenue SaaS company from $1M to $100M in ARR. Here’s a little preview of it…

Now, I’m making this playbook completely free.

I used to sell it for $15,000 — but now it’s free.

The catch? There’s isn’t one.

You can see the SaaS Growth Playbook right here on Google Slides.

You can copy it, download it, bookmark it. Return back to it as needed.

It’s now officially yours.

(Just don’t lose this email before you bookmark it!)

Everything I’ve learned about SaaS customer acquisition, unit economics, paid advertising, organic marketing, capital raising, operations, scaling, and exiting — it’s all in there.

I spent ten years as CEO and Co-Founder of iContact, building the company from startup to 70,000 paying customers, 1 million users, 300 employees, and $50M in annual sales. We raised $32M in venture capital to the balance sheet, $15M in secondary shareholder liquidity, and exited successfully to a public company for $169M. Everything I’ve learned building the Hive Digital growth marketing agency and building iContact is in there…

Why am I sharing such a valuable resources for free?

Sort of mind-blowing, right? 🤯

Simple explanation.

Because I’m now building a community of SaaS CEOs and Founders — and we want you to be in it.

It’s called SaaS Circle…

This is a community where SaaS CEOs and Founders help each other grow. We launched it 3 weeks ago and have 32 members so far.

We host two weekly mastermind calls where we guide each other on the specifics of accelerating SaaS Growth and preparing for big fundraising rounds and big exits.

Come join us inside. That’s where the really good stuff is — and where we support each other in going from $1M to $100M ARR and beyond.

How do you get inside? Simple…

We’ve created a two week free trial so you can check it out without any risk.

Here’s the link to two week, no-risk free trial so you can experience the mastermind calls and the immense free SaaS growth resources inside — after that it’s $197/month if you stay.

You can read more about SaaS Circle here and when you’re ready, start your two week free trial here.

See you inside the community! It’s time to grow… and we’re here to help!

All the best,

Ryan Allis, Former CEO & Co-Founder of iContact
Founder of SaaS Circle
The Community for SaaS Growth
www.thesaascircle.com